Rochelle Humes made a stylish appearance at the Marques Almeida show during London Fashion Week, showcasing a unique archive piece. The event featured a sustainable fashion capsule collection, emphasizing timeless designs meant to be worn for years to come.
The runway show for the Spring/Summer 2026 season, hosted at 22 Bishopsgate, highlighted a collaboration between the fashion house and Dylon Detergent. The focus was on durable garments that form the core of the new collection.
Expressing her excitement, Rochelle commented on the importance of caring for clothes to maintain their quality over time. She mentioned her daughter already showing interest in her wardrobe, underscoring the value of preserving statement pieces for future generations.
Notably, seven pieces from the collection underwent a special wash with Dylon’s Triple Renew formula, promoting longevity and enabling clothing enthusiasts to pass them down through family lines. The brand’s founder, Marta Marques, stressed the commitment to sustainability, ensuring that garments hold sentimental value, tell stories, and endure for generations.
Recent research by Dylon revealed that a large percentage of Brits own unworn clothing while continuing to purchase new items frequently. However, there is a shifting trend among Gen Z individuals, with a growing preference for vintage and pre-loved apparel. The younger demographic is increasingly embracing the idea of inheriting and passing down cherished clothing items.
The evolving consumer behavior towards sustainable fashion choices reflects a broader shift in the industry, emphasizing the significance of longevity and sentimentality in clothing.
