“Mother’s Love Sparks Thriving Vegan Beauty Brand”

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Georgina Tang’s life took a significant turn when her son, Alessio, was diagnosed with juvenile idiopathic arthritis (JIA) in 2013. Witnessing the distressing side-effects of his chemotherapy treatment, including hair loss and psoriasis, Georgina, a devoted mother, sought to alleviate his suffering.

Having attended a soap and bath bomb workshop in 2011, Georgina delved deeper into crafting natural skin and hair products. She formulated a shampoo and conditioner that aided in hair loss and developed body butters and massage oil that effectively cleared Alessio’s psoriasis, leading to his discharge from the dermatology department.

Inspired by her son’s positive response, Georgina established a successful vegan and cruelty-free beauty brand, YNNY, which has garnered accolades, influencer acclaim, and substantial revenue. What began as a mother’s mission to help her child has evolved into a thriving business endeavor.

Driven by her son’s unique health challenges, Georgina’s dedication to Alessio’s well-being fuels her business pursuits. Transitioning from a stable job to focus on YNNY, Georgina took a leap of faith in 2015, recognizing the potential of her passion project.

Georgina’s journey has been marked by resilience and determination since her early days immigrating to the UK and navigating personal hardships. Overcoming obstacles, she pursued education, built a career, and eventually ventured into entrepreneurship to support her family, particularly Alessio, who continues to defy medical odds.

Today, YNNY operates with a team of three employees, offering a diverse range of over 50 handmade products, such as the acclaimed Elixir anti-ageing serum. Georgina’s dedication and innovation have been recognized with multiple industry awards, solidifying her place as a standout beauty entrepreneur.

Georgina’s unwavering commitment to her son’s well-being and her business serves as a testament to her resilience and love as a mother. As she looks to the future, she aims to leave a lasting legacy for Alessio, ensuring that her passion and hard work endure for generations to come.

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