Morrisons has reduced the price of a 1L Baileys bottle to £11 just in time for the holiday season. This offer represents a £3 discount from the usual price of £14 and is valid until Sunday, November 2 in England and Wales, without the need for a loyalty card.
Comparatively, the same-sized Baileys bottle is priced at £13.98 in Asda, £22 (£14 with a Nectar card) in Sainsbury’s, and £22.50 (£14 with a Clubcard) in Tesco. Last year, Morrisons had dropped the Baileys price to £8.50, but that deal required a minimum spend of £45 and membership in the Morrisons More program.
Sainsbury’s and Tesco had also lowered the price of Baileys to £10 last year for Nectar and Clubcard members. Baileys is a popular Irish cream liqueur made from whiskey, cream, and a touch of cocoa and vanilla.
In other news, Morrisons is planning to convert numerous corner shops into Morrisons-branded convenience stores. The supermarket aims to introduce 250 new Morrisons Daily convenience outlets next year by allowing corner shop owners to rebrand their stores as Morrisons franchises, particularly targeting areas where Morrisons has limited presence, such as southern cities and the Midlands.
This initiative signifies a significant expansion of Morrisons’ growth strategy, with plans to open around 160 convenience stores this year alone. A Morrisons spokesperson highlighted the ambition to bring Morrisons Daily to more customers across the UK through a franchise model that facilitates the rapid addition of new stores in a cost-effective manner.
Simultaneously, Morrisons is streamlining its operations by closing 103 stores, cafes, florists, and pharmacies this year, including several Morrisons Daily convenience stores, as part of a restructure. The supermarket also announced closures of cafes, florists, pharmacies, Market Kitchens, meat counters, and fish counters due to a cost-effectiveness review.
Rami Baitiéh, Chief Executive of Morrisons, emphasized the company’s commitment to working with third parties to offer specialist services in stores where closures are planned, acknowledging the impact these changes may have on employees.
Overall, Morrisons’ strategic moves reflect a blend of cost-saving measures and expansion plans to enhance its market presence and cater to evolving consumer needs.
