Lidl has introduced a new self-scanning feature in its loyalty app that aims to streamline the checkout process for customers. With this update, shoppers can now scan items using their smartphones before making payments at the counter. The feature was initially piloted in four stores earlier this year with plans for a wider rollout in the coming year.
The supermarket chain has filed for a trademark in Europe and the UK for “Lidl & Go,” focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, emphasized the company’s commitment to enhancing the customer experience through digital innovations. The integration of payment functionality into the Lidl Plus app is part of their efforts to simplify shopping and provide flexibility to customers, whether they prefer traditional checkouts or self-service options.
In other news, Lidl has been recognized as the most affordable supermarket, surpassing Aldi in a recent comparison by Which?. A basket of 70 items at Lidl averaged £120.46 in October, slightly lower for Lidl Plus members at £120.38. In contrast, the same basket cost an average of £121 at Aldi. Which? analysis revealed that Aldi has held the title of the cheapest supermarket 22 times in the last 24 months. The comparison included a mix of branded and own-brand items like Birds Eye Peas, Hovis bread, milk, and butter.
For Tesco shoppers, the total bill came to £134.89 last month, or £133.38 with a Clubcard. Meanwhile, Sainsbury’s customers would have paid £139.68, discounted to £136.79 with a Nectar card. Which? also conducts a price comparison for 187 items, excluding Aldi and Lidl due to their smaller product ranges compared to other supermarkets.
