Many travelers make a common mistake that can impact their room quality before they even reach their destination. There are numerous online guides offering tips to improve the chances of getting a complimentary upgrade, whether it be on a flight or in a hotel. Suggestions range from giving chocolate to the check-in staff to dressing formally.
Expert hoteliers suggest that the room you end up with can be determined at the time of booking. Third-party booking websites may result in a less favorable room allocation compared to booking directly with the hotel. This is not intentional but occurs due to the high commission fees—up to 25%—that third-party sites charge hotels. Hotels incentivize direct bookings by offering discounts, perks, and room selection options.
For instance, Hilton Hotels allows direct bookers, especially Hilton Honors members, to pick their rooms in advance. This means that rooms with preferable locations or views might be already taken if booked through third-party platforms. Booking directly with the hotel provides access to unlisted packages, exclusive room categories, and better rates.
Studies have shown that guests who book through third-party sites are more likely to be assigned less desirable rooms, such as those near elevators or noisy areas. Hotel managers prioritize direct bookings when assigning rooms, indicating the preference for guests who book directly. Customers who book through third-party sites often spend more time at check-in trying to secure their preferred room type compared to those who book directly.
Despite some claims, Tim Hentschel of HotelPlanner.com disputes the notion that guests receive inferior treatment when booking through third parties. He emphasizes that room allocation is based on availability rather than the booking platform. Hotels rely on third-party bookings to fill rooms, and negative treatment of third-party guests would be detrimental to their reputation and business.
Overall, booking directly with hotels can offer benefits such as room selection, exclusive deals, and a smoother check-in process, highlighting the advantages of bypassing third-party booking platforms.
