Journalist Kaitlyn Rosati, who set out on a journey to discover every part of Italy, has shared her favorite destination. After traveling extensively across the country and exploring all twenty regions, she found Basilicata, located in Southern Italy, to be the most captivating. This region is situated in the “instep” of Italy’s boot-shaped geography, with its capital, Potenza, nestled nearly 1,000m above sea level in the Apennines near the upper Basento River, east of Salerno.
In a piece for Business Insider, Kaitlyn expressed her deep affection for Basilicata, a place she has revisited six times since 2021, deeming it as Italy’s hidden gem. She mentioned a personal connection to the area, as her great-grandmother comes from a small town called Pignola, near Potenza.
Kaitlyn emphasized her intention to keep returning to Basilicata, stating that while she may not revisit every region, Basilicata holds a special place in her heart. Additionally, she highlighted the charm of Castelmezzano, a town known for its red rooftops set against lush hills, as another delightful spot to explore.
This admiration for Basilicata is shared by fellow journalist Liam Hess, who recommended the region as a top destination for travelers seeking a unique Italian experience away from crowded tourist spots. Liam, in an article for Vogue, described Basilicata as a must-visit destination, especially for those looking to escape the tourist crowds that often flock to popular Italian cities.
With the rise of overcrowding in tourist hotspots, such as Venice, there are discussions about implementing a tourism tax to manage the influx of visitors. Local business leader Setrak Tokatzian proposed a €100 charge per visitor, citing a decline in tourist spending in local establishments. He expressed concern over tourists who visit without making significant purchases, emphasizing the need to address the impact of mass tourism on local economies.
Overall, the allure of Basilicata as a hidden gem in Italy continues to attract travelers seeking authentic and less crowded experiences, making it a favored destination among those looking to explore the country beyond the typical tourist hubs.
