iOS 15 Reveal: Apple’s iPhone Software To Include Stunning New Privacy Feature

Apple’s upcoming iOS update, iOS 15, is about to be unveiled at the iPhone maker’s WWDC conference on June 7. As expected, the rumor mill is in full swing, and it looks like Apple will continue to build on the privacy themes in last September’s iOS 14 with the launch of a stunning new feature.

According to Bloomberg, iOS 15 will include a new menu that shows you which apps are silently collecting your iPhone data. “While Apple has increased the privacy of its devices in recent years, thousands of apps have been identified that use special trackers that can collect and share data such as phone numbers and location. The new feature is designed to cut down on that,” the article reads.

This indicates that the new iOS 15 privacy menu builds on the feature launched in iOS 14.5, the long awaited App Tracking Transparency, which requires an opt in to tracking on your iPhone. It also builds on the iPhone privacy labels launched last year in an earlier version of iOS 14, which show you the data each app is collecting so you can make a choice whether to download it.

Apple has been using privacy as a selling point since iOS 13, and iOS 14 has added to that further with a number of updates aiming to make iPhone data collection and tracking more transparent. Apple’s ad campaigns of late have also really focused on privacy and making it more obvious what happens to the data you share with iPhone apps.

So what else is coming for iPhone privacy in iOS 15? Right now, the details are scant, but more will be revealed on June 7 so watch this space.

Apple’s iPhone privacy push has been impressive so far, but there are a few more things I’d like to see in iOS 15. As well as the menu, it would be great to see more transparency about who is tracking people and how in iOS 15, and more distinction between tracking and data collection, which are of course not one and the same.


Meanwhile, it’d be good to see Apple being a bit more open about the data it is collecting via its own apps, and making this information more front and center of its iPhone operating system.

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