What are your top 5 tips for social media and scaling a DTC brand? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
1.Solidify your branding right away because any image “do overs” will leave your audience confused and they will become a flight risk for unfollowing your company. Take the extra time from the get go to develop some of the following:
Identity: Name, logo, headline, taglines, and website domain name.
Brand book: An all-encompassing guide to your company’s logo, fonts, colors, and anything related to how to present your brand visually.
Image: How should others think about your brand? Are you high-end fashion or a sustainability-first company? Identifying your image will help you create consistent social posts that resonate with your ideal customer profile (ICP).
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Positioning: Determine your core audience and how you present to them. For example, content for Gen Z gamers will look very different than for middle-aged stay-at-home moms.
Values: Succeeding as a company requires more than just style and appealing products because consumers are more mission-driven purchasers than ever before. Determine what your company stands for and communicate it to all of your stakeholders.
Differentiation: What makes your products different than others in the market and what is your value proposition?
Voice and tone: Are you passionate? Funny? Informative? Cheeky? Decide and stick to it.
2.Figure out which social media platforms to prioritize because not every platform is right for your demographic audience. For example, Facebook is mostly popular among older Millennials, Gen X-ers, and even Baby Boomers while Instagram is a very popular place for fashion brands to promote because 60% of users use it to discover new products.
3.Start building relationships with both followers and influencers. The best way to make sure this is done on a regular cadence is to hire a social media manager who will follow relevant accounts, and generally engage, comment, and ask questions in conversations relevant to your brand. They can also help with things like “seeding” which is where you gift products in the hopes that the recipient shows it off on social media. It’s a pretty time-consuming task, but luckily there are tools like Dovetale to make it easy to sign up people via your Shopify account.
4.Create an editorial calendar to map out all of your marketing efforts for consistency. Posting doesn’t just happen, it’s a carefully coordinated effort around themes, audience engagement, and special moments in time. There are several affordable project management tools to help you create and manage your social media content editorial calendar, like Asana and Airtable
5. Leverage social media marketing software. The majority of accounts that capture many followers aren’t spending thousands of staff hours on each platform. Instead, they use tools that help holistically manage all of their platforms. Buffer, Sprout Social or Hootsuite, are a few popular ones.